Not much happens between the creation of the universe and 1907, when Russian immigrant bakers, Ben and Perry Feigenson, begin transforming their frosting flavors into the Faygo we love today.
A decade of wild whoopee and jazz fueled abandon, Faygo was not immune to the change in the air. The Feigenson Brothers Bottling Works shortened its name to Faygo and delivered pop door-to-door in a Ford truck.
Through the thirties and into the Second World War, Faygo continued to perfect its Pop, adding new flavors, new bottles, the now famous “shield” emblem, and a refined Root Beer formula.
Black Bart and the Faygo Kid hit the airwaves, immortalizing the call and response: “Which way did he go? Which way did he go? He went for Faaaaaaygoooooo!”
Everyone starts playing rock music, surfing and drinking diet soda. We introduced the finest Diet Pop formula around, Faygo in cans, and officially renamed Strawberry Soda Redpop.
The Faygo “Boat Song” changed music (and music on boats) forever. We also released an innovative 2-quart bottle, while our vending machines dispensed deeeelicious 16-oz. drinks.
In the good ol U.S. of A. there were three cool places to drink Faygo in the 1980s: 1) Speed boats 2) Rubik’s Cube competitions and 3) the arcade. So began Faygo’s obsession with games.
Faygo connects with the all mighty Interweb (as we called it at the time) and opened its online store, delivering pop to Faygo fiends everywhere.
Candy Apple, Gold and Cotton Candy herald the dawning of a new millennium at Faygo. We look forward to pioneering other adventurous flavors on the outer edges of undiscovered taste buds everywhere.